As a recognized connector in the real estate and marketing worlds, pop-up go is launching its first full-service pop-up space, KINGDOM, in the heart of Toronto’s Entertainment District. The KINGDOM concept is not only offering sought-after space, it also provides a turnkey solution for companies to pop-up with marketing and execution support. Identifying a need amongst its own clientele, KINGDOM is pop-up go’s response to clients who increasingly leverage their execution expertise, beyond simply securing a space. Once selected to utilize the space, tenants can enlist pop-up go to assist with anything from staffing to social media, retail design, payment processing, etc. “We’re taking the relationship a step beyond simply being a connector, to becoming a cultivator” says Linda Farha, Founder and Chief Connector at pop-up go. “As a full-service space, we work like an extension of the team to make sure the pop-up is successfully executed and promoted.” KINGDOM’s 1,330 square foot space on King St. West can be utilized for individual or shared-space pop-ups and gives access to a daily foot traffic count of up to 40,000 pedestrians. Visitors can expect to see a focus on growth categories such as food, travel, beauty and sports from now until the end of the year. Given the growing demand for interactivity and experiential ‘moments,’ pop-up go is considering launching full-service spaces across the country. Each location will provide the same opportunities and benefits to tenants who need additional support and will allow pop-up go to showcase some of their most creative activations and innovative pop-up concepts.
Pop-up go, Suite 103, 276 King St. West, Toronto, Ontario M5V 1J2 (866/440-4034 www.popupgo.com)