In early February, Starbucks Canada will open its first Canadian pickup location at Toronto’s Commerce Court at 25 King St. West. A first-of-its-kind concept in Canada, the pickup store was developed with a different customer in mind. “This unique location was designed for an order-ahead experience,” said Starbucks Canada President Michael Conway in last week’s announcement. “Customers who Mobile Order & Pay with their Starbucks Rewards app will know exactly when their order is ready, thanks to a digital board that displays order status, and can pick up their handcrafted beverage and food items directly from a Starbucks barista.” In addition to being fully dedicated to mobile orders, the pickup store at Commerce Court is also unique in that at 870 square feet, it has a smaller store footprint, does not offer seating, but still offers the full beverage and food assortment found at local Starbucks cafés. “When it comes to convenience, it’s not just about speed,” said Conway. “We’ve learned from our customers that convenience is also about the confidence and certainty of their experience.” As a way to modernize the customer experience in high-traffic, urban areas, the pickup store concept began as a prototype in the Tryer Center, the company’s innovation lab in Seattle. Then in November, a Starbucks pickup store opened in New York City’s Penn Plaza.
Starbucks Canada, 5140 Yonge St., Suite 1205, North York, Ontario M2N 6L7 (416/228-7300 www.starbucks.ca)