The Industry of Beauty…
According to NPD, by the end of 2017 the Canadian beauty industry grew by 9.4 percent to $1.13-billion. Leading growth drivers included the makeup category, up 8.1 percent to $485-million, skincare up twelve percent to $409-million, and fragrances, up 7.6 percent to $239-million.
This upward trend is set only to continue this year.
The following is a brief introduction to many of beauty product retailers that are active in the Canadian market. A large part of this market is tending toward all-natural, eco-friendly product lines that appeal to the health and green oriented ideal that is a big draw in today's global reality. While our assembled list represents a large selection of the companies whose main focus is the beauty products category, it is by no means, all of them. And this is only part of it. There are others out there and more will follow in Part Two in a few weeks. If you know of some that we've missed, let us know.
Holika Holika is a Korean cosmetic concept that features high quality cleansing, make up and skin care lines made with quality ingredients for both the female and male clientele. The Holika Holika branded products feature unique packaging to appeal to young, style-conscious customers. Almost eight years old, the brand is owned by ENPRANI Co. Ltd., a company owned by Samsung & CJ Group. There are currently over 130 Holika Holika retail stores worldwide with the majority being in Asia, the Middle East and Europe. Canadian operator Holika Holika Canada opened the first store in Canada about six years ago at the Pacific Mall in Markham. A unit of about 650 square feet is now opened in the Yonge Eglinton Centre in Northcentral Toronto. The Markham-based previously reported that it will continue to roll-out the concept in the regional malls. The units are generally kiosk sites and corner locations in the 600 to 800 square foot range. The initial focus remains on the greater Toronto area. Units of 600 to 800 square feet on corners in high traffic centres, including the PATH area, in the downtown markets and enclosed malls are targeted.
Holika Holika Canada - B68-4300 Steeles Ave. E., Markham, Ontario L3R 0Y5 (905/604-7500 www.holikaholika.ca)
Lush Fresh Handmade Cosmetics
Lush Cosmetics offers bath and body products that are handmade with fresh, organic ingredients and fine essential oils that are ethically and sustainably sourced from around the world. Every product in the range is vegetarian, about 85 percent are vegan, 40 percent preservative-free and 35 percent unpackaged, from which all the raw materials sourced are not tested on animals. Lush supports Fair Trade, Community Trade, charitable initiatives and regenerative agriculture projects while following a simple policy: have the least possible impact on the environment while still producing beautiful and effective products. Founded in 1995 as a small, family-run business in Poole, UK, Lush expanded to North America in 1996. Once a single room factory with a lone free-standing store on in Vancouver, Canada, Lush now has 250 locations across North America, including 53 in Canada. The retailer is now targeting units in the 1800 to 2500 square foot range with a minimum frontage of 25 feet. The Lush stores are generally in the larger enclosed malls and high-street locations and currently the chain operates in ten Provinces from British Columbia to Nova Scotia. Sarah Green of Northwest Atlantic (Canada) Inc. is representing the chain in its Canadian site search.
Lush Fresh Handmade Cosmetics - 8680 Cambie St., Vancouver, British Columbia, V6P 6M9 (888/733-5874 www.lush.ca)
MAC Cosmetics, whose parent company is Estée Lauder Cosmetics Ltd., began as a small professional salon in Toronto in 1984. The offerings of make-up, nail care and skin care products were originally designed for professional make-up artists in the fashion and beauty industries. Word-of-mouth from models, photographers and the like began to create a buzz about the retailer and MAC's products are now sold globally in over 110 countries. Estée Lauder completed their acquisition of the company in 1998 and in Canada there are now over 100 sites across the country. Preferred locations are generally in shopping centres and freestanding street front locations.
MAC Cosmetics - 130 Bloor St. West, Toronto, Ontario M5S 1N5 (800/387-6707www.maccosmetics.com)
The Sephora brand, owned by LVMH Moët Hennessy Louis Vuitton, specializes in skincare, perfumes and hair care, the highlight being its expertise in makeup and related cosmetic products and accessories. Conceptualized by Dominique Mandonnaud in France in 1970, Sephora is reported to be one of the leading chains of cosmetic and perfume retailers in France. The retailer has over 2000 stores in more than 60 countries with about 66 of these located in Canada. Last year the company began opening a smaller ‘Sephora Studio’ concept that calls for a square footage of about 2000. Sephora's first U.S. store opened in New York in 1998, its first Canadian store in Toronto in 2004. Sephora's North American headquarters is located in San Francisco, with corporate offices in New York and Montreal. Site preferences lean toward enclosed malls and major street locations ranging from 3600 to 8500 square feet. Jeff Berkowitz of Aurora Realty Consultants Inc. is handling the site selections for the Canadian territory.
Sephora - First Market Tower, 525 Market Street, 32nd Floor, San Francisco, California, 94105-2708, U.S.A. (415/284-3300 www.sephora.com)
Merle Norman Cosmetic Studios
Merle Norman Cosmetics showcases products including makeup, beauty tools and accessories, skin care and nail care lines, all developed and manufactured by the company themselves. Some stores also feature full service day spa amenities. The retailer was introduced in the 1920s when a young Ms. Merle Norman began distributing her own skin care creations to family and friends by first demonstrating the products. This instituted the company's 'try before you buy' slogan when the first studio was opened in 1931 in California. The franchise business has grown to over 2000 Merle Norman Cosmetic Studios in the United States, Mexico and about 31 sites in Canada. Expansion continues through franchising. The units are in the 250 to 500 square foot range in primarily shopping and power centers as well as some free standing and strip mall locations.
Merle Norman Cosmetic Studios - 3190 Bellanca Ave., Los Angeles, California 90045(310/641-3000 www.mcstudio.ca)
FACES is a Canadian company established in 1974 in Toronto offering a large variety of products designed to suit every ethnicity, skin type and tone, complexion and texture. Not tested on animals, FACES products are hypoallergenic and conform to the most stringent quality and safety requirements. From lipsticks to nail paints, eyeliners to blushes, FACES offers it under Ultime Pro, Glam On and Go Chic banners. Through the company’s franchising program there are presently about 21 locations in Quebec and Ontario as well as 19 sites in Mexico and one in Honduras. Sites are usually located in primarily shopping centres are free standing locations from about 200 to 1200 square feet, depending on store type.
ACES Cosmetics - 520 Garyray Dr., Toronto, Ontario, M9L 1R1(416/746-7575 www.faces-cosmetics.com)
The Orogold Cosmetics skin care and makeup products are crafted with vitamins, minerals and 24 karat gold, the focus being on the anti-aging and skin health related benefits of the use of gold in all of their products. Launched in 2008 in the United States, the corporately owned chain has over 100 locations worldwide including Canada. The four locations in Canada are in Ontario at the Bramalea City Centre in Brampton, Georgian Mall in Barrie, Scarborough Town Centre in Scarborough and Toronto’s Holt Renfrew Centre. The Orogold locations are primarily in shopping centres at around 500 square feet.
Orogold Cosmetics - 20255 Corisco St., Chatsworth, California 91311 (877/554-1777 www.orogoldcosmetics.com)
Caryl Baker Visage Cosmetics
The Canadian based retailer's cosmetic line was created in 1969 by former fashion model Caryl Baker with the aim of appealing to not only actresses and models but to all women. In the 1970s Caryl Baker began training beauty consultants to represent her makeup and beauty product line and to offer personalized consultations. By the 1980s Caryl Baker Visage franchises began to appear across Canada. Currently there are approximately 32 locations in the country. In addition to the skin care, anti-aging and makeup products, numerous services are offered in most locations such as facials, waxing, brown and lash tinting and more. The spa/stores operate in 400 to 1000 square foot locations with a minimum of 25 feet of frontage in malls in the major markets. The chain continues to explore expansion opportunities.
Caryl Baker Visage - 31 Wingold Ave., Toronto, Ontario, M6B 1P8 (416/789-7191 www.carylbakervisage.com)
Trade Secrets / Glamour Secrets
Trade Secrets, Glamour Secrets and Glamour Secrets GS Beauty Bar franchises are divisions of parent company GS Beauty Group, which operates over 80 corporate and franchise locations in shopping malls and power centres across Canada. Both Trade Secrets and Glamour Secrets offer professional skin, hair and beauty products since their inceptions in 1990. The newest addition to the GS lineup, GS Beauty Bar, is coined as a ‘quick service’ salon that offers makeup makeovers, nail services and myriad cosmetic products. Of the ten locations, two have just opened this year in the Toronto area. The stores carry over 4500 products including cosmetics, hair care, appliances and accessories as well as nail and skin care items. The retailers carry popular brands such as OPI, CHI, CROC, Abba, Alterna, American Crew, Paul Mitchell, Macadamia and Redken Sites are predominately in shopping centres with average sizes being in the 1200 square foot range. Expansion through franchising is the company’s goal.
GS Beauty Group - 101 Jevlan Dr., Woodbrige, Ontario, L4L 8C2 (905/264-2799 www.tradesecrets.ca)
Recently acquired by beauty powerhouse L'Oreal, NYX, the cult brand and colour cosmetics industry leader, is defined by its premium quality formulas, ultra-modern packaging and a wide range of classic, seasonal, and on-trend products at accessible prices. The company was established in 1999 and is a standout in the social and retail spaces. The brand carries make-up products, professional brushes, cleansers and associated tools. Headquartered in the heart of Los Angeles, NYX is a global brand available in over 60 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores. There are presently about twelve NYX locations in Canada. David Bishop of Northwest Atlantic (Canada) is the company’s real estate representative in Canada. Existing store sizes range from 1000 to 2000 square feet with 20 foot minimum frontage in corner or in-line spaces.
NYX Cosmetics Canada – 1500 Robert-Bourassa Blvd., Suite 600, Montreal, Quebec (844/699-6991 www.nyxcosmetics.ca)
Benefit Cosmetics is a San Francisco-based beauty brand recognized for its creative packaging and irreverent product names. Founded in San Francisco in 1976 by twin sisters Jean and Jane Ford, Benefit Cosmetics is reported to be the world's largest employer of aestheticians, with over 3000 working for the company. It boasts over 3000 counters in retailer stores around the world, as well as over 1000 brow bars. The company also operates 58 boutiques around the world and appears set for an international free-standing store expansion. Benefit Cosmetics is a subsidiary of French luxury conglomerate LVMH, which acquired the brand in 1999. A Glam Up & Away automatic retail kiosk is located at the Calgary International Airport. The Up & Away concept was first introduced in the U.S. market in 2013, quickly becoming a traveler’s favourite. Glam Up & Away brings Benefit's beauty solutions to travelers with its unique designed vending machine that elevates the airport experience. The kiosk is designed to look like vintage pink beauty buses complete with sassy slogans and Benefit's famous mannequins. International expansion had been planned from the onset of this project. Plans for further expansion across Canada are currently in progress. Benefit has teamed up with ZoomSystems, the San Francisco-based company specializing in the design, technology, software development and operation of automated retail stores, to bring Glam Up & Away concept to select locations around the United States and now to Canada. There are currently 52 Glam Up & Away locations in 34 U.S. airports and cities.
Benefit Cosmetics LLC - 225 Bush St., 20th Floor, San Francisco, California 94104 (800/781-2336 www.benefitcosmetics.com)
The Cosmetics Company Store
The Cosmetics Company Store first opened in November 1994 at the Vanity Fair Outlet Center in Reading, Pennsylvania. Since then the cosmetics retailer has grown to over 100 stores, all located in the premium outlet centers in the world. A banner of the Estee Lauder Companies, there are presently two stores in Ontario, one in Quebec and one in British Columbia. Products offered include makeup, fragrance and skincare products from over 30 prestigious Estee Lauder brands. Some of these include MAC, Estee Lauder, Origins Prescriptives, Bobbi Brown and Clinique, to name only a few. Preferred locations in Canada are generally in shopping and outlet centres.
Estée Lauder Cosmetics Ltd. - 130 Bloor Street West, Suite 801, Toronto, Ontario M5S 1N5 (416/413-5250 www.cosmeticscompanystore.ca)
Adore Cosmetics carries more than 60 Adore branded product lines that include facial care, skin care, nail care, body care, soaps, bath salts and related beauty accessories. The boutiques feature Adore’s Organic Innovation line based on organic extracts combined with age-defying Plant Stem Cell Technology. Building a loyal and high-profile following for its array of skincare products, Adore maintains quality by controlling every step of the process, from researching, manufacturing and wholesaling, to creating a spa-like retail experience. Adore has started off this year with a planned opening of a luxury boutique at the Premium Outlet Collection Edmonton International Airport in early Summer. And the chain continues its search for full price and outlet locations in Canada, particularly in the Calgary, Edmonton and greater Toronto markets. The Miami-based Adore Cosmetics has more than 70 boutiques worldwide. In Canada, there are over ten Adore locations, most located in the larger regional malls. The chain’s main target is 600 to 1200 square foot locations in super regional malls, though it will also consider non-conventional locations such as, airports, train stations and office buildings. Tony Flanz of Think Retail is responsible for the chain’s site selection across the country.
Adore Cosmetics/UHI Cosmetics – 1400 Alton Rd, Suite 201, 2nd Floor, Miami Beach, Florida U.S.A. 33139 (844/377-7753 www.adorecosmetics.com)