Canada’s retail vitamin, supplement, and sports nutrition sector has grown into a significant component of the country’s broader health and wellness industry. Driven by rising health awareness, aging demographics, and increasing interest in fitness and preventive health, the market continues to expand across both traditional retail and e-commerce channels.
The Canadian nutritional supplements market generated approximately $19.1 billion(Cdn) in revenue in 2025, according to market research company Grand View Research, and is projected to reach more than $30.5 billion(Cdn) by 2033, reflecting steady growth as consumers increasingly incorporate vitamins, minerals, and functional supplements into their daily routines.
Within the sector, vitamins and minerals represent the largest product segment, while sports nutrition, such as protein powders, energy drinks, and performance supplements, is among the fastest-growing categories. The sports nutrition market alone is valued in the billions and continues to expand as gym participation and recreational fitness activity increase across Canada.
Retail distribution occurs through a mix of specialty supplement stores, pharmacies, supermarkets, health food stores, fitness clubs, and online platforms. Specialty chains and independent supplement retailers remain particularly influential in the sports nutrition category, offering knowledgeable staff and extensive product assortments.
Here we have assembled a sampling of the retail specialty chains that are expanding or are potentially expand-able. If you know of others that we’ve missed, by all means, let us know. The retail supplement is expected to remain strong and the shopping centres all across the country have plenty of opportunities.