In operation in the province of Quebec for over 40 years, the SAIL Plein Air Inc. outdoor sporting goods chain specializes in camping, hunting and fishing equipment, all at competitive pricing. Each of the stores, and there are presently eight in Quebec and four in Ontario, features a wide range of equipment ranging from tents, kayaks, canoes and snowshoes to fishing rods, boots, footwear and apparel with over 500 brands represented. In April, Isabelle Lemay, SAIL Outdoors’ President, CEO, unveiled an ambitious vision to drive the company’s growth and navigate a period of economic turbulence. “The outdoors is more than a market – it’s a passion that brings people together around shared values,” she pointed out. “After six months leading SAIL, I am convinced that our role is to support customers in their outdoor activities, regardless of their level, budget, or location. By focusing on innovation, closeness, and responsibility, we will make SAIL the go-to ally for nature and adventure lovers, and the leading outdoor destination — stronger, more relevant, and more inspiring for years to come.” Among the key strategic directions, Isabelle Lemay plans to open eight new stores within five years, to strengthen SAIL’s presence in Quebec and Ontario. In addition, to expand its product offering, the chain also plans to introduce a reSAIL pilot in-store. Launched in October 2023, reSAIL is a simple, safe, and efficient online resale platform offering a smooth experience for both sellers and buyers. Currently available exclusively online, the platform will soon be accessible in-store, adding a new dimension to the customer experience. Robert Constantin and Marie-Andree Demers at Intercom Services Immobiliers are responsible for the chain’s site selection and points out that the chain is seeking existing buildings suitable for retrofit, and that offer strong visibility and convenient access with complimentary retail in the immediate area. The size required is in a 25,000 to 41,000 square foot range and the initial target areas include Montreal, Quebec South Shore area and the greater Toronto area.
Intercom Services Immobiliers, 1570 Ampere St., Suite 404, Boucherville, Quebec J4B 7L4 (Robert Constantin – 450/655-1334, r.constantin@intercomsi.com) & (Marie-Andree Demers – 514/265-8793 m.demers@intercomsi.com)
SAIL Plein Air Inc., 2850 Jacques-Bureau Ave., Laval, Quebec H7P 0B7 (866/785-7245 www.sail.ca)