Bougeotte et Placotine is a unique wellness and fitness franchise specializing in prenatal and postnatal physical activity and support for women. Founded in Quebec City’s Sillery neighbourhood in 2012 by Sarah Baribeau, the brand’s mission is to create a space where care for women before and after childbirth is not only accepted but understood and supported through movement, education, and community engagement. The chain offers a diverse range of group classes, private training, workshops, and online programs tailored to different stages of motherhood — from pregnancy to postpartum recovery and beyond. Courses often focus on safe exercise, pelvic floor health, abdominal conditioning, and social connection, with options designed to include babies in activities. Bougeotte et Placotine also emphasizes combating isolation among new mothers by fostering community through free activities like walking clubs, discussions, and ‘baby dates.’ Based on the success of the initial corporate locations in the Quebec City region, about five years later the company introduced a franchise program. The Bougeotte et Placotine chain now numbers about 13 locations in the province with a location opening shortly on Rue Jacques Plante in Repentigny, the off-island suburb just north of Montreal. The franchise-driven chain that blends expert-led physical training with supportive social environments continues to source locations and has retained Manon Larose and Michelle Marcotte-Blart at Oberfeld Snowcap to handle the site selection. The target size is in the 2000 to 3000 square foot range with convenient access.
Oberfeld Snowcap, 8000 Decarie Blvd., Suite 290, Montreal, Quebec H4P 2S4 (Manon Larose – 514/906-4395 manonl@oberfeldsnowcap.com), & (Michelle Marcotte-Blart – 514/906-4393 michelle@oberfeldsnowcap.com)
Bougeotte et Placotine Sillery, 1500 Sheppard St., Quebec City, Quebec G1S 1J9 (418/914-2377 www.bougeotteetplacotine.ca)