In addition to the corporate growth planned for the GTA that we reported earlier this month, last week, Fitness World Canada last week announced a $50 million investment to accelerate its national corporate growth. Guided by an ambitious five-year strategy, the brand will open 25 corporately owned clubs across Canada while launching its first-ever franchise program. “This $50 million investment is more than growth capital – it’s the fuel behind our mission to make fitness more accessible, affordable, and transformative across North America,” said CEO Chris Smith. “Expanding through both corporate and franchise locations underscores our commitment to growth while staying connected to the day-to-day business. Advancing both strategies allows us to scale with impact, remain nimble, and create meaningful opportunities for future franchise partners.” Fitness World introduced its franchise program in Toronto this past Fall. Future franchisees will benefit from a turnkey, proven model supported by seamless franchisee onboarding, operations playbooks, marketing and sales funnel automation, and a strong reputational brand presence. Founded in 2020, Fitness World has expanded to 17 locations in communities across British Columbia. Building on this momentum, the brand’s upcoming corporate locations will introduce a diverse mix of facility formats to new markets across Canada, with two new locations planned to open in Q2 2026. The Fitness World locations range from 20,000 to 40,000 square feet in open-air centres, plazas, and urban street-front settings, with ground-level, lower-level, and upper-level spaces considered, provided there is convenient access. Fitness World has also opened a TRAIN by FW, a smaller, semi-private boutique experience for fitness enthusiasts, where independent trainers can service their clients. The first TRAIN by FW studio is a 2000 square foot location on Main St, between 33rd and 32nd avenues in Vancouver’s Riley Park neighbourhood. As reported previously, Sari Samarah of Value Insight Realty has been retained to manage site selection throughout Ontario.
Value Insight Realty Inc., 140 Yonge St., Suite 200, Toronto, Ontario M2R 3V1 Tel: 416/269-6747 (Sari Samarah – Ext 101 sari.samarah@valueinsightrealty.com)
Fitness World, 6351 Westminster Hwy, Richmond, British Columbia V7C 4V4 (www.fitnessworld.ca)