Last week, RONA Inc., one of the country’s leading home improvement retailers, celebrated the conversion of 15 new stores to the RONA+ banner. The company that, last Fall made RONA its sole retail banner in the country, continues its brand repositioning project. The newly converted stores are in Laval, Saint-Laurent, Saint-Bruno-de-Montarville, Trois-Rivieres, Chicoutimi, Mascouche, Anjou, Joliette, Saint-Eustache, Saint-Jean-sur-Richelieu, Granby, Rimouski and two in Gatineau. RONA+ offers an improved home improvement experience to PROs and DIYers alike, with its wide selection of designed products, along with dedicated spaces for popular consumer brands such as DeWalt, improvements in the kitchen and seasonal departments, and a complete makeover of the PRO department. “Canadians truly connect with our brand, and RONA’s enhanced store concept has won over our customers,” said President, CEO J.P. Towner. “Indeed, stores that have been converted across Québec and Canada are flourishing. The enthusiasm for our brand in recent months is a testament to our efforts, and this makes me very proud.” Over 85-years-old, the RONA Inc. network operates and services some 425 corporate and affiliated dealer stores under the RONA+, RONA, and Dick’s Lumber banners.
RONA Inc., 220 Chemin du Tremblay, Boucherville, Quebec J4B 8H7 (866/283-2239 www.rona.ca)