Rack Attack, the Vancouver-based retailer specializing in vehicle racks, truck accessories, and overlanding equipment, has entered into a strategic partnership with Ann Arbor, Michigan-based RealTruck, a global provider of aftermarket truck and off-road accessories. This collaboration introduces dedicated RealTruck ‘store-in-store’ retail concepts across all 45 Rack Attack locations in North America, enhancing the in-store customer experience and expanding product accessibility. The rollout commenced in late 2025 at the company’s location in Orange County in California and as of May 2026, all 31 U.S. stores have been successfully integrated, with Canadian expansion underway. Five Canadian locations are currently operational, and full implementation across all 14 Canadian stores is expected by July 2026. These retail spaces feature RealTruck’s product portfolio, including truck bed covers, side steps, storage solutions, and protective liners. A key component of the offering is the RealTruck Builder platform, an interactive 3D visualization tool that enables customers to configure vehicle-specific accessory solutions. In addition, customers benefit from consultation with Rack Attack’s certified staff, as well as professional installation services. This partnership strengthens Rack Attack’s market position while broadening consumer access to RealTruck’s premium product offerings, delivering a more integrated and customer-centric retail experience. Rack Attack operates stores and service centres in the 3500 to 5000 square foot range in open centres, power centres and street front locations with convenient access. Joel Patterson at Aurora Retail Group is handling the chain’s site selection in Canada and the U.S.
Aurora Retail Group – Calgary, Alberta (Joel Patterson -403/462-7957 jpatterson@auriraconsultants.com)
RealTruck, Inc., 5400 Data Court, Ann Arbor, Michigan 48108 (866/543-2215 www.realtruck.com)
Rack Attack, 120 W 3rd Ave, Unit 201, Vancouver, British Columbia, V5Y 1E9 (888/301-1527 (www.rackattack.com)