Global Chinese jewellery house Chow Tai Fook has opened its newly designed boutique at the new Oakridge Park in Vancouver, marking a key milestone in the company’s ongoing brand transformation and global expansion strategy. This launch follows recent store openings in major international luxury hubs, including Singapore, Bangkok, Sydney, and Hong Kong, reinforcing the brand’s growing presence in premium retail destinations. Luxury lifestyle centre Oakridge Park was strategically selected to align with Chow Tai Fook’s objective of engaging global audiences while showcasing Chinese craftsmanship within a contemporary retail environment. The boutique features a modern store concept that reflects the brand’s heritage, highlighted by its signature ‘Timeless Red’ façade, refined oriental design elements, and carefully curated interior details that enhance product presentation and customer experience. The store offers a curated range of collections, including the DAWN Collection, which emphasizes renewal and individuality through floral-inspired designs, and Canada-exclusive pieces featuring national symbols such as the maple leaf. Together, these collections reflect Chow Tai Fook’s commitment to blending tradition with innovation while appealing to both local and international consumers. The first Chow Tai Fook gold jewellery store opened in 1929 in Guangzhou on Mainland China. Today, with its headquarters in Hong Kong, there are over 150 Chow Tai Fook stores worldwide. In 2023, the first store opened in Canada at Richmond Centre in Vancouver and with the Oakridge Park location, there are four stores n Canada, in Vancouver and Toronto.
Chow Tai Fook Jewellery, New World Tower, 16-18 Queen’s Road Central, Hong Kong (www.chowtaifook.com)