Fuse Frozen Co, a Georgia-based frozen dessert brand founded in 2012, is expanding its franchise footprint across the Southeast after nearly 15 years refining its community-focused business model. The company operates three corporate locations in Glynn County in Georgia, plus franchise locations in St. Augustine in Florida, and Atlanta. With the introduction of its franchise program in 2025, founder and CEO Justin Henshaw prioritized proving profitability, developing repeatable systems and creating an operation that does not require owners to be involved daily. Its self-serve concept features frozen yogurt, ice cream, gelato, dairy-free sorbet and customizable toppings, including gluten-free options. The company is targeting North Florida markets including Jacksonville, Yulee, St. Augustine and Daytona Beach, as well as Metro Atlanta suburbs. The self-serve dessert units with the rotating flavour stations and guest seating generally operates in 1000 to 1500 square foot highly visible locations. The company’s intention is to build clusters of locations supported by regional marketing and operations. Its two initial franchise groups are already interested in additional stores, reinforcing management’s confidence in the model and its strategy of measured, long-term growth.
Fuse Frozen Co, 101 Longview Plaza, St Simon Island, Georgia 31522 (912/268-2237 www.fusefrozenco.com)