At BeaverTails Canada Inc., the Canadian specialty pastries brand, Michelle Aboud has joined as Vice President of Marketing. As a member of the leadership team, Ms Aboud will oversee BeaverTails’ marketing and branding efforts and shape communications strategies that will amplify the brand’s presence in Canada. She will also support expansion efforts to new markets. Ms Aboud has previously held numerous executive positions including SVP and Managing Director of McCann Montreal where she oversaw general operations and contributed to accounts such as the Royal Canadian Mint, L’Oréal Canada, Nespresso and Export Development Canada. (BeaverTails Canada Inc. – www.beavertails.com)………
In early September, performance luxury brand Canada Goose opened its first airport travel retail store at the Frankfurt International Airport in Germany. Located in the airport’s Terminal 1, the store is a joint venture between retailer and distributor Gebr. Heinemann and German transport company Fraport Group. (Canada Goose – www.canadagoose.com), (Gebr. Heinemann – www.gebr.heinemann.de) & (Fraport Group – www.fraport.com)………
Celebrating its 50th anniversary, global lifestyle brand Roots has launched a collaboration with Mattel’s popular Barbie doll. Launched in mid-September, the respective brands have come together to inspire Barbie and Roots aficionados to express themselves creatively while prioritizing style and comfort in any environment, from the great outdoors to the big, bustling city. A limited-edition Barbie doll will be outfitted in Roots’ most iconic styles. The Roots Barbie sports a Roots Salt and Pepper crew sweatshirt with matching sweatpants, a Varsity Awards jacket with exclusive Barbie decals, TUFF brown boots, and a Banff weekender bag. Complementing the doll’s outfit is a limited-edition, 30-piece collection of apparel and accessories across the women’s, kids, and toddler categories. (Roots – www.roots.com)………..
Last week, Ren’s Pets opened its eleventh new store this year in the SmartCentre plaza at 3075 Hwy 7 in Markham. The 7100 square foot unit is the company’s 56th location for the Guelph-based chain. The Ren’s Pets stores feature over 8,000 products with aisles of high-quality dog & cat food, large walk-in freezers for raw and frozen foods, displays of treats & toys, plus a special grooming section. Later in September, Ren’s Pets is also scheduled to open a at the SmartCentres Oshawa South at 560 Laval Dr. in Oshawa to end the year with 57 stores. (Ren’s Pets – www.renspets.com)……….
GWL Realty Advisors is about to start construction on a new 46-storey tower on the south side of its existing Le Livmore Ville-Marie residential community in downtown Montreal. The first tower of Le Livmore Ville-Marie at Bleury St and Rene Levesque Blvd. opened in mid-2022 and this second tower is expected to be completed by July 2025. It will add over 420 residential units and will include commercial space on the ground floor. Launched in 2018, The Livmore brand consists of three Livmore communities, two in Toronto and Le Livmore in Montreal. The Livmore Westboro Village in Ottawa is scheduled for occupancy in Winter 2024 and a fifth Livmore building is planned for Mississauga. (GWL Realty Advisors – 416/507-2929)………..
Late in the week, Redberry Restaurants opened its eleventh new Burger King restaurant this year at 1085 Richmond St at Bloomfield Rd. in downtown Chatham in southwestern Ontario. The opening brings the Redberry Burger King portfolio to 151 restaurants. Redberry is one of Canada’s largest QSR restaurant franchisees. It owns and operates 190-plus restaurants across the country and has signed agreements to build 400 new restaurants. (Redberry Restaurants – www.redberry.ca)……….
The ICSC@CANADA kicks off in just one short week. It is a great opportunity to sharpen your personal networking skills……………something that, thanks to the internet and social media, is sadly lacking. Have a great week and stay safe………..