In mid-October, EB Games Canada introduces a new Nintendo retail experience at its flagship store at 267 Yonge St, just south of Dundas Square in Toronto, marking Nintendo’s first-ever permanent store-within-a-store concept in North America. The 1,500 square foot dedicated space will showcase Nintendo’s latest games, characters and products in an immersive retail environment. Features will include Nintendo Switch 2 hardware and software, playable demo stations, themed displays, merchandise and photo opportunities. A selection of My Mario merchandise will also be available, including products exclusive to the Nintendo space at EB Games in Canada.The new destination is designed to appeal to longtime Nintendo fans, families and customers discovering the brand’s latest offerings. “The Nintendo space at EB Games is exactly the kind of retail experience we want to bring to our customers – immersive, exciting and designed to bring people closer to their favourite characters and franchises,” said Stéphan Tétrault, Owner and CEO of EB Games Canada. EB Games Canada operates more than 170 stores nationwide and is a leading Canadian retailer of video games, trading cards and pop-culture collectibles. The Toronto Nintendo space represents a significant addition to the company’s retail offering and creates a new destination for Nintendo fans in the heart of downtown Toronto.
EB Games Canada, 8995 Airport Rd., Brampton, Ontario L6T 5T2 (www.ebgames.ca)