Last week, BURRITObar, USA Inc. entered into an Area Development Agreement that will see the chain of quick casual restaurants open three locations in a designated area in Ohio, starting with a flagship location in Cincinnati that will showcase the brand. “Our Area Developer is a highly acclaimed food and beverage franchisee with a proven track record in the industry,” explained BURRITObar founder and CEO Alex Shtein. “Their expertise in multi-unit franchising and delivering exceptional guest experiences will play a crucial role in driving growth and sustaining BURRITObar’s success.” This agreement follows previous announcements of multi-unit franchises in Hawaii, Houston in Texas, Connecticut and Ohio. In addition, Master Agreements are in place in Michigan, Florida, Tennessee, Virginia, Maryland, Iowa, Nebraska and North Texas as well as the opening of its latest location at the Capital Station on North DePont Hwy in Dover, Delaware. The Dover opening is the chain’s fourth in the U.S. along with the more than 500 locations under contract to open over the next 20 years. BURRITObar, a sister brand of barBURRITO, Canada’s leading Tex-Mex food franchise, entered the U.S. market in 2020 with the first opening in Howell in Michigan and has since entered into single unit Franchise Agreements, Area Development Franchise Agreements, and Master Franchise Agreements across the country. In addition, the chain has just finalized a lease at Victory Station on 3921 Franklin Rd., in Murfreesboro in the Nashville metropolitan area in Tennessee. The site, boasting a 1500 square foot end cap location with a drive-thru, will be managed by GBrand, LLC. This restaurant, operated by the BurritoBar Master Rights holder for Tennessee, will act as a showcase for the brand, aiding in attracting potential franchisees and serving as a training ground for future franchised outlets in the region. Also, a lease has been signed at Kona Coast Shopping Center on Palani Rd in Kailua-Kona in Hawaii. Big Island BB, LLC, a BurritoBar Area Developer committed to establishing three units in Hawaii, will operate the location. “The signing of these leases is a step forward in BurritoBar’s growth strategy as we continue to focus on expanding our footprint in the United States of America,” said Chief Development Officer, Jeff Young. “The USA has significant long-term growth potential and each lease that we sign and each new store that we open contributes to our long-term expansion goals to enhance our brand’s reach.” Like the barBurrito restaurants in Canada, the BURRITObar units operate in 1000 to 1500 square foot highly visible locations, ideally in grocery-anchored shopping centers. Pad units and end caps are preferred, and prominent signage, convenient access, and strong daytime traffic are necessary.
BURRITObar USA Inc., 1120 Finch Ave. West, Suite 301, Toronto, Ontario M3J 3H7 (Jeff Young – 647/888-8420 [email protected] www.myburritobar.com)