As part of its U.S. expansion and plan to initially develop a footprint across the East Coast, in late February, New York Fries celebrated the opening of its second location in the U.S. and first in New Jersey. This latest unit opened in the food court area in Simon Properties’ Menlo Park Mall in Edison in Central New Jersey. The Recipe Unlimited Corp-owned chain returned to the U.S. market in January with a unit in the Dining District at Roosevelt Field in Garden City in New York’s Nassau County, also a Simon Property mall. And later this month, New York Fries units are scheduled to open in the food court area in two more Simon Property malls, in Smith Haven Mall in the Lake Grove area of Long Island and in the Newport Centre in Jersey City in New Jersey. Patterned after a French fry shop in New York City, the New York Fries chain was opened in Toronto in the mid-1980s, offering the hand-cut, cooked-to-order, hot and crisp fries cooked in sunflower oil. A franchise concept and now part of the Recipe Unlimited Corp group of restaurant brands, New York Fries counts over 110 locations from British Columbia to Newfoundland, generally in the traditional 250 to 350 square foot food court-type locations, and about 25 locations in Saudi Arabia, Oman, United Arab Emirates and Panama. In addition, over the years, the menu has expanded to include poutine and premium hot dogs. To establish a solid presence in the United States, the established chain is actively seeking franchisees. The chain is also marketing franchise opportunities in Canada, specifically in the Toronto and Montreal markets, as well as internationally.
Recipe Unlimited Corp., 199 Four Valley Dr., Vaughan, Ontario L4K 0B8 (905/760-2244 www.newyorkfries.com)