In August, Quebec City-based quick service restaurant Ashton enters the Montreal market with a franchise location in the food court at Complexe Desjardins. And later in the Fall, the chain, known for its poutine menu, is opening a location at Boul Talbot and Rue de Soeurs in Chicoutimi and a second location in St George-de-Beauce, at Lacroix Blvd and 175th St in the city’s south side. In addition, more locations are under discussion and expected to open this year. Launched as a mobile seasonal concept in the late 1960’s, Ashton has become a popular concept in the Quebec City area featuring its menu of fries, hamburgers, hot dogs, roast beef sandwiches and its signature poutine dish. In 2022, Quebec City restaurateurs Jean-Christophe Lirette and Emily Adam acquired the chain and with a fresh new design, set out on a major expansion program targeting several regions throughout the province. Manon Larose and Michelle Marcotte-Blart at Oberfeld Snowcap have been retained to handle the site selection. Ms Larose noted that with the success of the recently opened Ashton at the Montreal Premium Outlets in Marabel, the chain is particularly interested in Montreal’s North Shore area. In addition to food court opportunities, Ashton targets prime street front and plaza sites in the 2500 square foot range with patio and drive-thru options.
Oberfeld Snowcap, 8300 Decarie Blvd., Suite 600, Montreal, Quebec H4P 2P5 (Manon Larose – 514/906-4395 manonl@oberfeldsnowcap.com) & (Michelle Marcotte-Blart – 514/906-4393 michelle@oberfeldsnowcap.com)
Ashton, 850 Boul Pierre Bertrand, Suite 160, Quebec City, Quebec G1M 3K8 (418/660-6060 www.ashtonrestaurants.ca)