Following the introduction of its new reimagined flagship store developed with global strategy and design studio Dalziel & Pow in November at Promenades Saint-Bruno in Montreal’s South Shore area, in June, Reitmans (Canada) Ltd has opened the second of it ‘new chapter’ RW&CO stores at the Toronto Eaton Centre in downtown Toronto. The 9800 square foot men’s and women’s fashion opened on the mall’s second level near the Queen St entrance. Like the initial St Bruno location, the TEC store features curated collections, sleek design elements, and a lounge-style fitting area designed for comfort and discovery. These stores mark another step in RCL’s five-year strategic plan and represents a reimagining of what RW&CO stands for. The brand now emphasizes elevated materials, refined essentials, and versatile pieces that complement modern life. The company is continuing to roll out the new design concept and Toran Eggert and Alex Charlebois at Urban Reform Realty have been retained to source suitable sites across Canada. Reitmans introduced the RW&CO professional and casual brand in 1999 and presently there are over 80 locations across Canada.
Urban Reform Realty Inc., 121 King St West, Suite 1120, Toronto, Ontario M5H 3T9 (Toran Eggert – 416/629-2251 toran@urbanreformrealty.com) & (Alex Charlebois – 647/924-7533 alex@urbanreformrealty.com)
Reitmans (Canada) Ltd., 250 Sauve St. West, Montreal, Quebec H3L 1Z2 (514/384-1140 www.rw-co.com)