Honestly Good Chicken Fingers is targeting significant domestic and international growth through a new joint venture with Serruya Private Equity, according QSR Magazine. The partnership will support expansion of the Toronto-based quick casual brand across Canada, the United States, Asia and the Middle East. Serruya Private Equity will lead domestic and international franchising, while Honestly Good will remain responsible for training and operations. Introduced in 2024 by restaurant industry professionals Naomi Kempkes and Stephen Czetyrbok, the brand was developed with the goal of creating a higher-quality version of the classic chicken finger menu. Focusing on fresh, hand-breaded and made-to-order chicken fingers using a signature blend of herbs and spices, served with fries, garlic toast, and dipping sauces, the concept emphasizes quality ingredients, consistency, and efficient service as an important component in its expansion plans. The chain currently operates four restaurants in the Greater Toronto Area, with three additional Ontario locations to open by early 2027. Founded around freshly prepared chicken fingers, the concept has steadily built a following in Ontario and now sees substantial potential in new markets. Existing ownership will remain actively involved in the brand’s future direction and day-to-day standards. The partners will begin identifying expansion opportunities. Chris Wanzel at Urban Reform Realty is handling the search targeting locations in the 1500 to 2500 square foot range and adds that the present target is on the GTA and southwestern Ontario markets.
Urban Reform Realty Inc., 121 King St West, Suite 1120, Toronto, Ontario M5H 3T9 (Chris Wanzel – 416/450-2098 chris@urbanreformrealty.com)
Serruya Private Equity Inc., 210 Shields Court, Markham, Ontario L3R 8V2 (866/889-9072 www.serruyaequity.com)
Honestly Good Chicken Fingers Inc., 486 Front St West, Toronto, Ontario M5V 0V2 (416/977-5555 www.honestlygood.ca)