Canadian heritage outdoor and lifestyle brand Roots Corp has agreed to be acquired by global brand management company Marquee Brands in a transaction designed to preserve its distinctly Canadian identity while accelerating international growth. Marquee has partnered with JM&A Design and Development, led by Canadian retail executives Joseph Mimran and Frank Rocchetti, which will serve as Roots’ core operating partner. As a private company, Roots will continue to be operated from Canada under Canadian leadership. JM&A will oversee the design, development, manufacturing and distribution of men’s and women’s lifestyle apparel, as well as retail and e-commerce operations in Canada and the United States. This includes Roots’ network of more than 100 North American stores. Marquee Brands will focus on global brand stewardship, marketing and expansion, while identifying opportunities to enter new markets, consumer segments and product categories. The partners said the strategy will build on Roots’ strong Canadian heritage and customer loyalty while expanding its international reach. “Few brands are as deeply connected to Canada’s identity as Roots,” said Mimran. “The opportunity is to build from that strength with renewed focus on product, merchandising and the customer experience, while remaining true to the character that has made Roots so distinctive.” Roots President and CEO Meghan Roach said the transaction recognizes the company’s recent return to strength and distinctive Canadian positioning. Mimran said the partnership will provide renewed focus on product, merchandising and customer experience. The deal is expected to position Roots for its next phase of growth while maintaining its Canadian roots. Last week, Roots also unveiled its Fall 2026 Collection, combining the Canadian brand’s heritage with contemporary style, performance and versatility. The collection introduces seasonal colours and updated silhouettes across Cloud, Original Sweats and Roam, alongside the new Roots Beavermark collegiate-inspired line. Performance-focused Activewear, Horizon and Roam pieces feature breathable, recycled and quick-drying fabrics, moisture-wicking properties, water repellency and sun protection, designed to transition from urban settings to outdoor activities. Original and Cloud continue Roots’ focus on comfort, featuring signature graphics, relaxed silhouettes and premium fleece. The new Beavermark collection draws on varsity and campus heritage, while expanded lifestyle offerings include knitwear, outerwear and accessories. Roots’ Fall leather assortment also introduces modern silhouettes and rich seasonal colours, including new suede bags. Overall, the collection builds on Roots’ reputation for quality, craftsmanship and authentic Canadian style.
JM&A Inc – 41 Fraser Ave., Toronto, Ontario M6K 1Y7 (416/516-5233)
Marquee Brands, 330 West 34th St., New York, New York 10001 (212/203-8135 www.marqueebrands.com)
Roots Canada, 1400 Castlefield Ave., Toronto, Ontario M6B 4C4 (800/208-0521 www.roots.com)