The Praguery is a Vancouver-based dessert and café concept built around a distinctive European specialty: freshly baked chimney cakes paired with handcrafted soft-serve ice cream. Jaroslav Mestka introduced the concept in a small market in Richmond in B.C. in 2016 after he discovered the Czech concept during a visit to Prague and the brand has grown from a single food-truck operation into a multi-format dessert business with cafés, mobile units and catering services. The company’s signature chimney cakes are made from fresh, hand-rolled dough, baked to order and finished with ice cream, sauces and house-made toppings. Praguery emphasizes real ingredients, proprietary recipes and in-house preparation, while its menu also includes coffee, artisanal pastries and other desserts. The Praguery is now pursuing franchise expansion across British Columbia, positioning the concept for communities, shopping centres, tourist destinations and other high-traffic locations. Its franchise program offers support in areas including site selection, real estate, pre-opening marketing, training, ongoing field support, operations and supply-chain access. Franchise formats include cafés, kiosks, food trucks or trailers, and seasonal pop-ups or container cafés.
The Praguery, 3345 Kingsway, Vancouver, British Columbia V5R 0A7 (778/951-0194 www.praguery.com)