Opened this week and until the end of November, The Body Shop’s experiential pop-up in the Front Street Promenade in Union Station in downtown Toronto invites customers to learn more about the brand’s Community Fair Trade program. The program sources ingredients and accessories from around the world and provides fair wages and working conditions to its partners. By visiting the ‘Stories of Change’ wall in the space, shoppers can ‘peel-and-reveal’ stories behind each product, connecting them with the farmers, artisans, and makers who helped create this year’s holiday collection. Open from November 6th to the 30th, consumers can shop gifts that give back, get daily product giveaways, receive exclusive in-store offers, and learn more about the brand’s rich history rooted in purpose. The Body Shop is a global beauty brand and a certified B Corp with about 3,000 retail locations in more than 70 countries. The Body Shop is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group.
The Body Shop Canada, 1 Yorkdale Rd., Suite 510, Toronto, Ontario M6A 3A1 (416/782-2948 www.thebodyshop.com)