Warby Parker has launched Warby Parker Sport, its first performance eyewear category, expanding the brand beyond everyday vision into active lifestyles. Designed and crafted in Italy, the collection includes five lightweight, flexible frame styles with no-slip nose pads, concealed spring hinges, and advanced polarized lenses tailored for different environments such as road, trails, snow, and field sports. The prescription and non-prescription line combines sport functionality with everyday style while addressing a gap for prescription wearers. The new lenses can also be added to existing non-Sport sun frames, reflecting Warby Parker’s push into broader eyewear use cases and growing sports culture presence. (Warby Parker – www.ca.warbyparker.com)……….
Ottawa Business Journal reports that TCU Development Corp., in partnership with Toronto-based Fiera Real Estate, will break ground next month on Soul, a 21-storey, 271-unit rental tower in Ottawa’s Cyrville neighbourhood. Rising on the former Mandarin Ogilvie site, the approved project will feature retail and co-working space, fitness and lounge amenities, personal service hubs, underground parking, and EV charging. The development highlights growing institutional investment in Ottawa’s purpose-built rental market. (TCU Development Corp. -www.tcudevcorp.com) & (Fiera Real Estate – www.fierarealestate.com)……….
Calgary-based real estate company PBA Group has announced the acquisition of three Alberta hotel properties, marking a significant evolution in the company’s hospitality strategy as it moves to a fully owned-and-operated model for the first time. The newly acquired properties, formerly Days Inn Calgary Airport, Days Inn Red Deer, and Home Inn Express Medicine Hat, will join the InterContinental Hotels Group portfolio immediately under a white-label name, with bookings available through IHG platforms. Following renovations, the hotels will transition to Garner by IHG, a rapidly growing midscale brand, marking the first Garner-branded properties in Canada. PBA Group has an established presence in the hospitality sector, including ownership of The Dorian Autograph Collection, Courtyard by Marriott and Element by Westin Downtown Calgary. This marks the first time the company will bring hotel operations and staff fully in-house. (PBA Group – www.thepbagroup.com )………….
Mother’s Day is about two weeks away. Neighbourhood bakery café Paris Baguette is making celebration season sweeter with a lineup of cakes and macarons, handcrafted to celebrate loved ones for Mother’s Day, Father’s Day and graduation gatherings. Available for a limited time at cafés nationwide, these seasonal collections blend fresh flavours and signature craftsmanship to commemorate life’s unforgettable milestones. “At Paris Baguette, we believe every meaningful moment deserves to be celebrated with something sweet,” said Cathy Chavenet, Chief Marketing Officer at Paris Baguette North America. “From recognizing moms and dads to cheering on graduates, our seasonal cakes and treats are thoughtfully crafted to help guests create and enjoy memories with the people they love most.” (Paris Baguette – www.parisbaguette.ca)…………….
Adidas Canada has entered a new multi-year partnership with Tim Hortons as the official jersey partner for the Timbits Soccer program, reinforcing its commitment to grassroots sport and youth development across Canada. Beginning with the May season launch, adidas-branded Timbits Soccer jerseys will be provided to boys and girls aged three to seven, helping build team spirit and community connection. The Timbits Soccer program supports more than 250,000 children annually and has introduced millions of young Canadians to soccer over the years. The partnership reflects adidas’ broader mission to inspire lifelong participation in sport from an early age while supporting future generations of athletes. Tim Hortons, long recognized for championing youth activity through its restaurant owners nationwide, sees the collaboration as an opportunity to enhance the program and create even more memorable experiences for young players. (Adidas Canada – www.adidas-group.com) & (Tim Hortons – www.timhortons.ca)…………..
Allard Developments has started construction on Desrochers Village, a 30-acre phased power centre of over 270,000 square feet in southwest Edmonton, according to online new service DailyHive. Planned tenants include a 140,000 square foot Walmart Supercentre opening in 2027. (Allard Developments – www.allarddevelopments.com)………..
Have a great week…………..