Introduced in Montreal’s trendy Plateau community in 2014, La Diperie quickly established itself as one of the leading dessert concepts with its unique, customizable experience built around premium soft serve, handcrafted dips, and an extensive selection of toppings. With its broad appeal across all age groups, the brand continues to attract loyal customers and drive repeat visits. Part of the MTY Food Group since late 2016, La Diperie presently numbers over 80 locations across North America and as consumer demand for experiential food concepts continues to grow, the franchise chain is actively expanding and seeking new locations in high-profile retail markets across Canada. MTY Food’s Nancy Chamberlain is handling the site selection for Central and Western Canada and Sylvain Boissy is responsible for the search in Eastern Canada. La Diperie sources locations with strong walk-by exposure and year-round customer activity. Units in the 800 to 1200 square foot range in high-traffic tourist destinations, pedestrian corridors, lifestyle centres, downtown main streets, entertainment districts, waterfronts, outlet centres, and other retail environments with significant foot traffic are targeted. The brand also performs well in mixed-use developments, urban retail nodes, and shopping districts that cater to families, young professionals, students, etc.
MTY Food Group Inc., 8210 TransCanada Hwy, Saint Laurent, Quebec H4S 1M5 (www.manchuwok.com), (Nancy Chamberlain – 416/917-2404 nancyc@mtygroup.com) & (Sylvain Boissy – 514/779-7119 sylvain@mtygroup.com)